Meet your Growth Operators.

Every member of GO is passionate about designing and delivering growth strategies for our partners. We’re part strategist, part CFO, part designer – but all Growth Operator.

GO Leadership Team

Merle Marting
Merle MartingPartner/Co-Founder
Southern California
Merle comes with 25 years of success at premier consumer brands, specializing in achieving high-growth & profitability thru world-class Go-to-Market practices. Numerous Senior Executive positions – Divisional President for a $300M business, GM with global P&L accountability for a $600M business, and serving as CMO for a global billion dollar company. Leadership roles in General Management, Brand Management, Product & Merchandise Management. Leveraged consumer insights to drive strategic repositioning, relaunch product portfolios, create market-resonating demand generation platforms, & refocus regional and global distribution. Brings high-caliber experience from brands like NIKE, TaylorMade, adidas, Callaway, and ICON Aircraft.
Mick McCormick
Mick McCormickPartner/Co-Founder
Mick brings a proven General Management track record, 30 years of developing teams that executed superior financial returns in Sporting Goods business. EVP of Global Sales at Columbia Sportswear, led the repositioning of four brands – Columbia, Mountain Hardwear, Sorel, & Montrail. Launched a comprehensive Retail Organization – Global Branded Stores, E-Comm and Outlet, profitably improving the consumer’s experience. CMO of Golf Galaxy – the fastest growing golf retailer in the US. It’s successful growth lead to an IPO in 2005. Got his Go-to-Market chops with 10 years at Nike, leading a variety of teams in sporting goods, team, running specialty, and department stores.
Rick Nordvold
Rick NordvoldPartner/Co-Founder
Rick has 25 years of business experience with a variety of high-growth companies including GO. He spent six years in Corporate Development and Strategic Planning leadership roles at Best Buy during a time that the company doubled its revenue from $10 billion to $20 billion. He served as CFO of Golf Galaxy while the company grew from 30 stores to over 80; and, meanwhile, led the company’s 2005 IPO and subsequent sale to Dick’s Sporting Goods in 2007. He did a stint as CFO of privately-held Griffin International Companies in Minneapolis, and got his early career experience as a CPA at Arthur Andersen in Minneapolis. He has started 3 companies, and sits on the board of two others. And he loves making a difference with the companies he serves.
Stacy Voves
Stacy VovesManaging Partner
Stacy is an experienced finance professional, with a particular focus and passion on the debt capital markets. Stacy spent 14 years as a commercial banker in the mid-corporate space, where she was responsible for managing all aspects of her clients financial needs including providing credit for: debt refinance, internal capital growth and working capital, recapitalization, acquisition financing and asset purchases, etc. In addition to serving clients, Stacy is the Managing Principal of the GO CFO division, where she oversees business development, talent recruitment and development, business operations, etc.

The GO-To-Market Team

Shawn Cox
Shawn CoxPrincipal | GO GTM
Shawn is a brand builder and best-in-class omni-channel merchant operator in the retail consumer goods sector with consistent achievements in delivering strong commercial, financial, go-to-market, and operational results. He has +30 years experience delivering growth in both DTC and wholesale across B&M and eComm in the role of CRO and SVP for Ralph Lauren Home Collection, Tommy Hilfiger,
Samsonite, Liz Claiborne and most recently Columbia Sportswear.
Paul English
Paul EnglishPrincipal | GO GTM
Southern California
Paul is a creative and passionate marketing leader with 20 years experience in marketing and product creation roles. He has held leadership positions with both market leading and challenger brands in a variety of industries including consumer packaged goods, sporting goods, and financial services. This includes roles at Unilever, Callaway Golf, TaylorMade adidas Golf, Easton Baseball/Softball, and INVESCO Funds Group. Paul excels in building brand growth through creative strategic brand positioning, dynamic product development architecture, and stand out go-to-market planning. When he is not helping to help drive company performance, you can find Paul playing basketball, golfing, enjoying the outdoors, or coaching his son’s Little League team.
Dana Fitzpatrick
Dana FitzpatrickAdvisor | GO GTM
Dana is a results-oriented executive with over 15 years of experience in business development, marketing, sales, and operations. She’s held key leadership roles at Target, Boston Scientific, and United Health Group where she has created and operationalized innovative growth strategies. Dana’s professional passion is combining the best practices of world-class companies with an entrepreneurial scrappiness that fuels profitable growth. When she isn’t accelerating companies to new levels of performance, she is training for triathlons, taking in the arts or just kicking back and enjoying her family.
Landon Hall
Landon HallCreative Director | GO GTM
With over 13 years of experience across a variety of industries, Landon’s eye for smart and purposeful design has helped guide brands such as Bass Pro Shops, 3M Nexcare, Geneticure and Memphis Grills. When he is not building brands and fostering efficient creative solutions, you’ll find him riding his bike, paddling in the wilderness, or trying out a new craft beer. And most likely, his cattle dog, Ryder, is by his side.
Andrew Lasher
Andrew LasherPrincipal | GO GTM
Southern California
Andrew brings 18 years of Consumer Insight and Strategic Planning experience, with senior leadership roles in global corporations such as Adidas, Callaway Golf, McCann Erickson and TaylorMade. Widely recognized for utilizing cutting-edge research techniques, and sets himself apart from the consumer research crowd in his ability to apply logic and non-linear thinking to the interpretation process. Has got an extraordinary ability to connect with consumers, dig in and document their experience.
Toby Nord
Toby NordPrincipal | Academic in Residence
Toby Nord is the Professional Director of Carlson Ventures Enterprise and is responsible for teaching MBA students entrepreneurial skill through experiential learning. He teaches additional courses on Entrepreneurship and Innovation, and is the founder of the University’s START-UP class for student entrepreneurs. Prior to joining the University in 2006, Toby spent 20 years with various Minneapolis based companies including Best Buy, where he worked in Strategy and Innovation. Toby consults nationally, focusing on growth and innovation; advises multiple start-ups; and is the former chairman of Zipnosis, a funded growth stage telehealth company. He received his MBA from the Carlson School of Management, University of Minnesota and his BA from Hamline University in St. Paul, Minnesota.

The GO HR Team

Jessica Docken
Jessica DockenPrincipal | GO HR
With over 15 years of experience, Jessica is a hands-on strategic leader who is passionate about helping companies grow and maintain their maximum potential through their number one asset, their employees. She has proficiency in all areas of the HR function, working in a variety of industries including software technology, healthcare, manufacturing, information technology, and HR services. Jessica holds a Master’s degree in Human Resources Management from St. Mary’s University and is SPHR certified.

The GO CFO Team

Bob Adams
Bob AdamsPrincipal | GO CFO
Bob leverages over 25 years of accounting, finance and operational leadership to guide emerging companies through hyper-growth. He offers a wealth of experience in building businesses through both acquisition and organic growth. Bob has built a track record of successfully developing infrastructure that is scalable throughout the lifecycle of the company. His experience coupled with his passion and energy have been instrumental in leading technology, wholesale, retail and business services organizations through constant change to maximize earnings potential and enterprise value. Bob works with Private Equity investors and entrepreneurs to build financial and operating systems, drive performance, and maximize value.
Steve Arman
Steve ArmanPrincipal | GO CFO
Southern California
Since beginning his career at the Los Angeles office of Arthur Andersen, Steve has worked entirely in Southern California.He has extensive experience providing services in numerous industries. Steve spent 12 years in public accounting, along with a number of years in private industry. While at Time Warner, Inc., he worked in international finance and operations
Steve has a BS in accounting from Long Beach State and a Masters of Business from the University of Southern California.
Tiffany Breitkreutz
Tiffany BreitkreutzPartner | GO CFO
Tiffany has 13 years of experience working with small and mid-sized companies from emerging to exit stages leading their finance and accounting. She began her career as a CPA and transitioned to systems implementer, controller and finance executive. For the past 7 years she has done extensive financial modeling and over 25 implementations of accounting and ERP systems. She has served as fractional CFO or controller of more than 20 privately held companies over the past 5 years. Tiffany is passionate about helping clients execute their vision by providing solutions and perspective to support profitability, growth, and sustainability.
Rob DeWolfe
Rob DeWolfeDirector | GO CFO
Rob brings over 20 years of finance, operations, and technical experience helping small to large global companies. Before joining GO Rob held senior leadership positions in retail, consumer product, service and manufacturing industries. He has an extensive background in accounting, financial planning, demand/inventory planning, category management, sales and marketing analytics. He excels at building effective analytic infrastructures using new and existing technologies.
Molly Hiller
Molly HillerDirector | GO CFO
With a professional background rooted in public and corporate accounting, Molly Hiller is motivated to provide top quality service. She worked for Target and Marshall Fields after starting her career at Arthur Andersen. She also started a retail business of her own and her clients include retail, service and non-profit. She strives to be a trusted part of her clients’ teams as the accounting resource to take their company to the next level.
Arlyn Julian
Arlyn JulianPartner | GO CFO
Arlyn has over 20 years of finance experience, including several years in a Fortune 200 setting. For the last 15 years he has consulted and served in executive-level finance roles, including Vice President, Finance and CFO in several privately-held companies. His industry experience includes consumer products, transportation, healthcare, medical devices and publishing. Arlyn’s consumer products experience has been with companies serving big box retailers such as Target, Walmart and Best Buy. His passion is helping companies grow and achieve their maximum potential. Arlyn holds an MBA in Finance & International Business from the University of Chicago Booth School of Business.
Michael Nelson
Michael NelsonDirector | GO CFO
Michael brings over 15 years of finance and business operations experience with leadership roles at organizations ranging from start-ups to large multinationals. He has considerable experience in the technology industry, having spent a number of years at Hewlett-Packard, but more recently has transitioned to an emphasis in the healthcare technology space providing financial leadership for a number of startups in the Twin Cities and Rochester. Michael tailors his services to the individual client’s needs, whether that be financial modeling, FP&A, controllership or fractional CFO services. He specializes in creating clear linkages between business decisions and the anticipated results, in many cases building financial models that lay the foundation for capital raises.
Bryan Newman
Bryan Newman Director | GO CFO
Bryan has over 15 years of experience working with growing companies from start-up to exit at organizations including Arthur Andersen, Lazard Middle Market (fka Goldsmith Agio Helms) and Target Corporation. During his time in investment banking and private equity, he evaluated all aspects of a business to determine its value drivers and growth potential before coordinating with key decision makers on how best to communicate the information to interested parties. Bryan graduated from the University of Wisconsin – Madison with Honors, majoring in Finance and Operations and earned a MBA from the University of Minnesota’s Carlson School of Management.
Tony Olivito
Tony OlivitoPrincipal | GO CFO
Tony brings a broad perspective to helping companies grow. Tony has created new revenue generating services, led business integrations, and identified and executed strategic initiatives for a multi-billion dollar company. He has held roles in strategy, M&A, finance, supply chain and accounting in various service industries. Tony’s start-up and small business experience includes business development, market analysis, establishing appropriate financial processes and measures, capital raising and deep support of operating teams.
David Radloff
David RadloffPrincipal | GO CFO
Dave has over 30 years experience integrating finance understanding into operational strategies and performance improvement. As a public company CFO he established and managed through strong controls and process, while gaining a significant amount of transaction experience; including having a strategic role in the sale of the business. His additional experiences outside of finance as CIO and as Sales Manager provide him with a broad perspective having played key roles in growing the business from $50 million in revenues to over $700 million in revenues. He is passionate about understanding the fundamental value proposition of a business and partnering with the CEO and their team to develop and implement strategies to maximize it.
Jim Sparks
Jim SparksPartner | GO CFO
Jim has over 15 years of corporate finance experience in a variety of industries. Leadership roles have ranged from small privately held emerging firms to large multi-nationals. Prior to joining GO, he was the CFO of Newscycle Solutions, a PE-backed software provider for the global news media industry. Previously, he was Vice President of Finance at UnitedHealth Group. Jim began his career at Northwest Airlines, lastly based in Tokyo, Japan. He earned an MBA from Yale University.
Jay Spencer
Jay SpencerPrincipal | GO CFO
Over 20 years experience in Finance, Strategic Planning and Accounting. Senior leadership roles helping consumer product, retail and service companies realize their growth potential and framing up key decisions along the way. Passionate about understanding today and shining a light on the road ahead.
Nick Stolpman
Nick StolpmanDirector | GO CFO
Nick has 9 years of experience in Finance and Accounting roles helping companies uncover new opportunities through meaningful analytics and modeling. Prior to joining GO, Nick led the Financial Planning and Analysis department at a large, privately-owned wholesale distribution and chemical manufacturing company. He excels at establishing a data-driven approach that enables better decision making and creates business efficiencies.
Eric Kalter
Eric KalterPrincipal | GO CFO
Eric has over 25 years of experience in management and leadership positions in digital media, telecommunications, software and manufacturing industries, including Fortune 500 companies Gannett, Tegna, Convergys and ITW.
Eric began his career in the telecommunications industry and continued to gain extensive experience in all aspects of finance, accounting, technology, and strategic planning while holding various management and executive positions.
Eric has successfully managed compliance, led successful integration of multiple acquisitions, spearheaded companywide cost control initiatives resulting in major operational savings, and participated with CEO’s in formulating and executing strategic and operational plans
Eric holds a Bachelors degree in Accounting from Northern Illinois University. Eric enjoys golfing, biking, and spending time with his family. He currently resides in Scottsdale, Arizona with his wife and two children.

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