Meet your Growth Operators.

Every member of GO is passionate about designing and delivering growth strategies for our partners. We’re part strategist, part CFO, part designer – but all Growth Operator.

GO Leadership Team

Merle Marting
Merle MartingPartner/Co-Founder
Southern California
Merle comes with 25 years of success at premier consumer brands, specializing in achieving high-growth & profitability thru world-class Go-to-Market practices. Numerous Senior Executive positions – Divisional President for a $300M business, GM with global P&L accountability for a $600M business, and serving as CMO for a global billion dollar company. Leadership roles in General Management, Brand Management, Product & Merchandise Management. Leveraged consumer insights to drive strategic repositioning, relaunch product portfolios, create market-resonating demand generation platforms, & refocus regional and global distribution. Brings high-caliber experience from brands like NIKE, TaylorMade, adidas, Callaway, and ICON Aircraft.
Mick McCormick
Mick McCormickPartner/Co-Founder
Phoenix
Mick brings a proven General Management track record, 30 years of developing teams that executed superior financial returns in Sporting Goods business. EVP of Global Sales at Columbia Sportswear, led the repositioning of four brands – Columbia, Mountain Hardwear, Sorel, & Montrail. Launched a comprehensive Retail Organization – Global Branded Stores, E-Comm and Outlet, profitably improving the consumer’s experience. CMO of Golf Galaxy – the fastest growing golf retailer in the US. It’s successful growth lead to an IPO in 2005. Got his Go-to-Market chops with 10 years at Nike, leading a variety of teams in sporting goods, team, running specialty, and department stores.
Rick Nordvold
Rick NordvoldPartner/Co-Founder
Minneapolis
Rick has 25 years of business experience with a variety of high-growth companies including GO. He spent six years in Corporate Development and Strategic Planning leadership roles at Best Buy during a time that the company doubled its revenue from $10 billion to $20 billion. He served as CFO of Golf Galaxy while the company grew from 30 stores to over 80; and, meanwhile, led the company’s 2005 IPO and subsequent sale to Dick’s Sporting Goods in 2007. He did a stint as CFO of privately-held Griffin International Companies in Minneapolis, and got his early career experience as a CPA at Arthur Andersen in Minneapolis. He has started 3 companies, and sits on the board of two others. And he loves making a difference with the companies he serves.
Stacy Voves
Stacy VovesManaging Principal
Minneapolis
Stacy is an experienced finance professional, with a particular focus and passion on the debt capital markets. Stacy spent 14 years as a commercial banker in the mid-corporate space, where she was responsible for managing all aspects of her clients financial needs including providing credit for: debt refinance, internal capital growth and working capital, recapitalization, acquisition financing and asset purchases, etc. In addition to serving clients, Stacy is the Managing Principal of the GO CFO division, where she oversees business development, talent recruitment and development, business operations, etc.

The GO-To-Market Team

Spencer Albers
Spencer AlbersDirector | GO GTM
Spencer brings 10+ years of digital strategy, creative problem solving, and marketing execution experience from a diverse set of companies and teams. Combining a foundation in graphic design, strategic communications, and digital product creation, he is passionate about blending technology and strategic design to elevate the customer experience online and off. He specializes in working with internal and external teams to create digital experiences for brands as they look to optimize their social media, mobile apps, and websites. Having worked with brands big and small like UnitedHealth Group, Chrysler, Kaplan Higher Education, Hy-Vee, Isoray, and others across the nation, Spencer brings a wide range of experience and expertise to help creatively problem solve and execute ideas across mediums.
Brad Andress
Brad AndressPrincipal | GO GTM
Minneapolis
Brad brings 35 years of ground floor to executive level experience living the growth mantra with premier manufactured consumer brands in the Automotive, Marine, Hardware, Housewares, and Outdoor Products categories as well as B2B manufacturing and the Energy/Utility space.

Having excelled in CMO roles with companies ranging from $100 million to $ 2 Billion and working in organizations up to $6 Billion Brad has orchestrated many successful corporate wide and divisional growth strategies with brands like Carver, Marquis, and Cruisers Yachts as well as multiple Newell Rubbermaid brands, SK Professional Tools, Lund Truck Accessories, Nesco and American Harvest. Brad comes with a full Go-To-Market tool box that includes corporate strategy, brand management, go to market strategy, Marketing, Sales, Business Development and Product Management and NPD expertise.

Dana Fitzpatrick
Dana FitzpatrickPrincipal | GO GTM
Seattle
Dana is a results-oriented executive with over 15 years of experience in business development, marketing, sales, and operations. She’s held key leadership roles at Target, Boston Scientific, and United Health Group where she has created and operationalized innovative growth strategies. Dana’s professional passion is combining the best practices of world-class companies with an entrepreneurial scrappiness that fuels profitable growth. When she isn’t accelerating companies to new levels of performance, she is training for triathlons, taking in the arts or just kicking back and enjoying her family.
Landon Hall
Landon HallCreative Director | GO GTM
Minneapolis
With over 13 years of experience across a variety of industries, Landon’s eye for smart and purposeful design has helped guide brands such as Bass Pro Shops, 3M Nexcare, Geneticure and Memphis Grills. When he is not building brands and fostering efficient creative solutions, you’ll find him riding his bike, paddling in the wilderness, or trying out a new craft beer. And most likely, his cattle dog, Ryder, is by his side.
Andrew Lasher
Andrew LasherPrincipal | GO GTM
Southern California
Andrew brings 18 years of Consumer Insight and Strategic Planning experience, with senior leadership roles in global corporations such as Adidas, Callaway Golf, McCann Erickson and TaylorMade. Widely recognized for utilizing cutting-edge research techniques, and sets himself apart from the consumer research crowd in his ability to apply logic and non-linear thinking to the interpretation process. Has got an extraordinary ability to connect with consumers, dig in and document their experience.
Toby Nord
Toby NordPrincipal | Academic in Residence
Minneapolis
Toby Nord is the Professional Director of Carlson Ventures Enterprise and is responsible for teaching MBA students entrepreneurial skill through experiential learning. He teaches additional courses on Entrepreneurship and Innovation, and is the founder of the University’s START-UP class for student entrepreneurs. Prior to joining the University in 2006, Toby spent 20 years with various Minneapolis based companies including Best Buy, where he worked in Strategy and Innovation. Toby consults nationally, focusing on growth and innovation; advises multiple start-ups; and is the former chairman of Zipnosis, a funded growth stage telehealth company. He received his MBA from the Carlson School of Management, University of Minnesota and his BA from Hamline University in St. Paul, Minnesota.
Justin Royer
Justin RoyerPrincipal | GO GTM
Minneapolis
Justin is an experienced marketing executive and entrepreneur who is uber-passionate about designing and delivering customer experiences that are amazingly effective, easy and enjoyable. With over 15 years of experience in retail, CPG, consulting and agency for organizations including Golf Galaxy, Griffin International, Sprocket Marketing and Periscope, Justin brings a human-centered-design perspective to go-to-market strategy. While his marketing experience and interest is quite broad, his particular areas of focus include CX and service design, digital strategy and relationship/loyalty marketing.
Lois Schindler
Lois SchindlerDirector | GO GTM
Minneapolis
Having grown up on a farm in Central Minnesota, Lois is no stranger to hard work. With 25+ years in a wide variety of businesses including Fingerhut, Archway Marketing Services, Creative Memories and 121 Marketing Services Lois brings well-rounded experience in multi-channel marketing, client services and operations. Lois’ strengths and passion start with building strong relationships and then connecting the dots of the big-picture with perfectly tailored solutions. Her refreshing positivity and keen attention to detail help ensure that projects go smoothly through all stages.
Gretchen Smith
Gretchen SmithDirector | GO GTM
Southern California
Developing strategy around go-to-market plans and in-store execution is where Gretchen thrives. She began her marketing career at TaylorMade Golf where she developed a passion for retail environments and retail design. Later went to work for a Portland-based design firm where she traveled the world working on great brands like Adidas, Callaway, ASICS, and Oakley. A native Californian, self-proclaimed foodie, and yogi, Gretchen can be found soaking up the sun along one of San Diego’s beautiful beaches or building sandcastles with her daughter.
Tres Tronvold
Tres TronvoldLoyalty Marketing | GO GTM
Minneapolis
Tres is a consultant and strategist with deep expertise in Loyalty Marketing and Customer Relationship Management. He works with clients to conceive and develop their loyalty strategy and bring that strategy to market. He also advises clients who have programs in market working with them to assess the effectiveness of their programs and conceive new initiatives. Tres has brought some of the most notable loyalty programs to market including Starwood Hotels, Four Seasons Hotels & Resorts, JC Penney’s, Best Buy, Golf Galaxy, Disney, and more.

The GO CFO Team

Bob Adams
Bob AdamsPrincipal | GO CFO
Minneapolis
Bob leverages over 25 years of accounting, finance and operational leadership to guide emerging companies through hyper-growth. He offers a wealth of experience in building businesses through both acquisition and organic growth. Bob has built a track record of successfully developing infrastructure that is scalable throughout the lifecycle of the company. His experience coupled with his passion and energy have been instrumental in leading technology, wholesale, retail and business services organizations through constant change to maximize earnings potential and enterprise value. Bob works with Private Equity investors and entrepreneurs to build financial and operating systems, drive performance, and maximize value.
Steve Arman
Steve ArmanPrincipal | GO CFO
Southern California
Since beginning his career at the Los Angeles office of Arthur Andersen, Steve has worked entirely in Southern California.He has extensive experience providing services in numerous industries. Steve spent 12 years in public accounting, along with a number of years in private industry. While at Time Warner, Inc., he worked in international finance and operations
Steve has a BS in accounting from Long Beach State and a Masters of Business from the University of Southern California.
Pete Birkeland
Pete BirkelandPrincipal | GO CFO
Minneapolis
Pete has over 25 year experience working with growing businesses. He served as CFO for companies in web services, technology, venture capital, and business services. Pete previously worked as the CFO and Fund Manager for RAIN Source Capital, which was a large angel investment network in Saint Paul and at Accenture and Arthur Andersen.
Ben Bowman
Ben BowmanPrincipal | GO CFO
Minneapolis
Ben Bowman has over 15 years of experience leading companies through all stages of growth and renewal. Ben is especially respected for his ability to apply lean startup methodologies across companies and disparate industries. Before joining GO Ben was the Founding CEO of General Blood, the first of its kind online marketplace for donated human blood products. Ben has also an extensive background in international manufacturing and supply chain optimization. Ben earned both an undergraduate degree in Entrepreneurship and a MBA from the University of Minnesota’s Carlson School of Management.
Tiffany Breitkreutz
Tiffany BreitkreutzPrincipal | GO CFO
Minneapolis
Tiffany has 13 years of experience working with small and mid-sized companies from emerging to exit stages leading their finance and accounting. She began her career as a CPA and transitioned to systems implementer, controller and finance executive. For the past 7 years she has done extensive financial modeling and over 25 implementations of accounting and ERP systems. She has served as fractional CFO or controller of more than 20 privately held companies over the past 5 years. Tiffany is passionate about helping clients execute their vision by providing solutions and perspective to support profitability, growth, and sustainability.
Molly Hiller
Molly HillerDirector | GO CFO
Minneapolis
With a professional background rooted in public and corporate accounting, Molly Hiller is motivated to provide top quality service. She worked for Target and Marshall Fields after starting her career at Arthur Andersen. She also started a retail business of her own and her clients include retail, service and non-profit. She strives to be a trusted part of her clients’ teams as the accounting resource to take their company to the next level.
Arlyn Julian
Arlyn JulianPrincipal | GO CFO
Minneapolis
Arlyn has over 20 years of finance experience, including several years in a Fortune 200 setting. For the last 15 years he has consulted and served in executive-level finance roles, including Vice President, Finance and CFO in several privately-held companies. His industry experience includes consumer products, transportation, healthcare, medical devices and publishing. Arlyn’s consumer products experience has been with companies serving big box retailers such as Target, Walmart and Best Buy. His passion is helping companies grow and achieve their maximum potential. Arlyn holds an MBA in Finance & International Business from the University of Chicago Booth School of Business.
Jimmy McGuire
Jimmy McGuirePrincipal | GO CFO
Minneapolis
Jimmy has a passion for helping entrepreneurs execute their vision and build a successful business. For over 20 years he has worked with high-growth, emerging companies helping them with their finance and accounting needs. Jimmy began his career as an auditor and transitioned into a role as investor and financial advisor. His areas of expertise include mergers and acquisitions, investor communications, strategic and financial planning, and expertise with the fundraising process.
Michael Nelson
Michael NelsonDirector | GO CFO
Minneapolis
Michael brings over 15 years of finance and business operations experience with leadership roles at organizations including Hewlett-Packard, Marshall Field’s, Creative Memories and Apex International Mfg. Michael specializes in creating clear linkages between business decisions and the anticipated results by developing dynamic, driver-based models based on a thorough understanding of the key business drivers. Beyond just modeling expected outcomes, Michael sets himself apart with his ability to collaborate with leadership teams in making the tactical adjustments and developing strategic plans to drive the business forward.
Bryan Newman
Bryan Newman Director | GO CFO
Minneapolis
Bryan has over 15 years of experience working with growing companies from start-up to exit at organizations including Arthur Andersen, Lazard Middle Market (fka Goldsmith Agio Helms) and Target Corporation. During his time in investment banking and private equity, he evaluated all aspects of a business to determine its value drivers and growth potential before coordinating with key decision makers on how best to communicate the information to interested parties. Bryan graduated from the University of Wisconsin – Madison with Honors, majoring in Finance and Operations and earned a MBA from the University of Minnesota’s Carlson School of Management.
Tony Olivito
Tony OlivitoPrincipal | GO CFO
Chicago
Tony brings a broad perspective to helping companies grow. Tony has created new revenue generating services, led business integrations, and identified and executed strategic initiatives for a multi-billion dollar company. He has held roles in strategy, M&A, finance, supply chain and accounting in various service industries. Tony’s start-up and small business experience includes business development, market analysis, establishing appropriate financial processes and measures, capital raising and deep support of operating teams.
Jim Sparks
Jim SparksPrincipal | GO CFO
Minneapolis
Jim has over 15 years of corporate finance experience in a variety of industries. Leadership roles have ranged from small privately held emerging firms to large multi-nationals. Prior to joining GO, he was the CFO of Newscycle Solutions, a PE-backed software provider for the global news media industry. Previously, he was Vice President of Finance at UnitedHealth Group. Jim began his career at Northwest Airlines, lastly based in Tokyo, Japan. He earned an MBA from Yale University.
Jay Spencer
Jay SpencerPrincipal | GO CFO
Minneapolis
Over 20 years experience in Finance, Strategic Planning and Accounting. Senior leadership roles helping consumer product, retail and service companies realize their growth potential and framing up key decisions along the way. Passionate about understanding today and shining a light on the road ahead.
Nick Stolpman
Nick StolpmanDirector | GO CFO
Minneapolis
Nick has 9 years of experience in Finance and Accounting roles helping companies uncover new opportunities through meaningful analytics and modeling. Prior to joining GO, Nick led the Financial Planning and Analysis department at a large, privately-owned wholesale distribution and chemical manufacturing company. He excels at establishing a data-driven approach that enables better decision making and creates business efficiencies.

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