Merle comes with 25 years of success at premier consumer brands, specializing in achieving high-growth & profitability thru world-class Go-to-Market practices. Numerous Senior Executive positions – Divisional President for a $300M business, GM with global P&L accountability for a $600M business, and serving as CMO for a global billion dollar company. Leadership roles in General Management, Brand Management, Product & Merchandise Management. Leveraged consumer insights to drive strategic repositioning, relaunch product portfolios, create market-resonating demand generation platforms, & refocus regional and global distribution. Brings high-caliber experience from brands like NIKE, TaylorMade, adidas, Callaway, and ICON Aircraft.