Project Description

Icon Takes Flight with GO

Startup aviation company is revolutionizing what it means to fly


OPPORTUNITY

The aviation industry is noted for game changing innovation.  A small, brilliant team came together and designed & engineered an aircraft that will transform general aviation as we know it.  GO Intellectual Capital was asked to join their mission and help develop the go-to-market plan that maximized their market potential.


APPROACH

In a multi-phased collaboration that spanned all aspects of their operation (including: internal design, engineering, brand, operations, finance, and sales teams) we helped develop a comprehensive and integrated strategic go-to-market plan. Then we participated in its execution, including: demand generation plans, public relations initiatives, customer experience management, social campaign management, sales and distribution management, event management and staff development programs.


RESULTS

In just 12 months, social engagement and participation increased 50%, owner loyalty programs were successfully implemented, and staff capabilities became razor sharp for launch execution. The net result: booked orders increased in excess of 60% over the same period.