Project Description

GO Injects New Life into Medical Device Company

After 10 years of stalled growth, company searches for the next growth opportunity but discovers it’s in the existing core business


OPPORTUNITY

Isoray’s growth as a leader in brachytherapy radiation treatment had stalled despite industry leading innovation. The company needed to identify growth opportunities and execute a Go-to-market plan that resonated with Doctors and raised awareness with patients.


APPROACH

GO worked with the management team to identify and prioritize future growth opportunities. The core prostate business that was assumed to be dying was incorrect. Deeper analysis uncovered that the market was highly underpenetrated and the technology was misunderstood. Rather chasing non-core opportunities for growth, we refocused the team on the core business opportunity and helped bring their story to life in their execution efforts.


RESULTS

After 10-years of no growth, we helped build new Digital Platforms, Sales Tools, and Marketing Assets. As a result, Isoray has had 6 consecutive quarters of record-breaking growth.