STRATEGICALLY DRIVEN GROWTH LEADS TO HIGHLY SUCCESSFUL EXIT.

Situation: 

Private Equity-backed, recent portfolio acquisition.  Two years of slowing growth and projected revenue decline in an organically strong lighting market.  No clear strategic growth plan in place.  Limited budgeting & financial reporting processes.  PE firm brought in GO to simplify the process and provide a road-map to success. 

Approach:

Using the GO GROW Strategic Planning process, the team identified and prioritized future growth opportunities. Additionally, the Go-To-Market approach (Make, Market, Sell) was analyzed and redesigned to ensure a cohesive and effective strategy could be implemented.

Results: 

Working closely with the ALW leadership team, we were able to provide focus on a few key growth-driving initiatives, all targeted at best serving the ALW customer.  Then an actionable operating plan was developed to realign the selling organization and craft a hard-working marketing support plan to convert leads to sales. All growth initiatives were tied to the budgeting process resulting in a revenue plan that went from down 25%, to up 25% in the first 12 months.

Epilogue: 

ALW has continued their growth momentum and attracted significant industry recognition. In 2023, ALW achieved a highly successful exit with a strategic buyer acquiring the company.