Strategic Pivot,
300% Increase in Revenue,
Reduced Customer Concentration,
50+ new jobs

Situation:

HALO Land Management, a company operating in the oil & gas industry, faced significant challenges due to the pandemic-driven decline in oil prices. The downturn in the industry had a severe impact on all related businesses, necessitating a strategic shift for HALO to survive and thrive in the new market conditions.

Approach:

Leveraging our proprietary GO GROW strategic planning process, we collaboratively identified the most promising opportunities for growth and value creation. Recognizing the need for a rapid pivot to new markets, our approach focused on developing a compelling go-to-market plan that aligned with HALO's strengths and resonated with new diverse target audiences.

Results:

HALO successfully added new and diverse industry verticals that reduced customer concentration and supported rapid growth. The identification and prioritization of opportunities led to accelerated sales and marketing activation, resulting in a remarkable 300% increase in the company's topline revenue within a span of three years. This strategic pivot also led to the creation of 50 new positions, enabling the company to expand its workforce and effectively address the demands of the growing business.