Opportunity
A leading B2B medical device company is transforming its business model to prepare for the many changes occurring in the US healthcare market. To do this successfully, the company must identify and cultivate ongoing prospects that exist outside the traditional healthcare market —leveraging their current expertise and assets.
Approach
A complete, multi-year, fully integrated go-to-market plan was developed, including: consumer insights, product opportunities, distribution, marketing, and new and existing staffing requirements. Upon launch, internal market insight and research and development initiatives identified multiple high-growth opportunities.
Results
The development of a new B2C division that supported a new line of innovative, benefit-focused products which were launched in the consumer market.