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GO product

GO PRODUCT: A PRACTICAL APPROACH TO PRODUCT AND SERVICES MANAGEMENT​

GO PRODUCT is a strategic methodology designed to enhance and expand your product management for both physical and service-based offerings. By focusing on the essential phases of Prioritization, Research, Optimization, Development, User Experience, Collaboration, and Testing, GO PRODUCT provides a clear, actionable framework. This approach ensures that your product management efforts are practical, adaptable, and aligned with your organization’s strategic goals and outcomes.

​PRODUCT Steps

Prioritization: Identify and prioritize product features and improvements.​

Research: Conduct thorough market and user research.​

Optimization: Continuously optimize product performance and user satisfaction.​

Development: Implement efficient and effective product development processes.​

User Experience: Design intuitive and engaging user experiences.​

Collaboration: Foster collaboration across teams and stakeholders.​

Testing: Implement rigorous testing and feedback loops.

1

4 WEEKS​

DISCOVERY (Virtual)​
  • Gather baseline information​
  • Expert Insights from Surveys​
  • Define Long-Term Goals

1

Brand Survey​
Gear Survey​
Gifts Survey​
Qualitative Interviews​

4 WEEKS​

2

1 WEEK

GOALS (Optional)​
  • Share learnings with Leaders​
  • Confirm / vet SWOT​
  • Facilitated Growth Exercises​

2

Brand Insights​
Growth Insights​
SWOT IQ​
Growth Matrix​

1 WEEKS

3

2 WEEKs

REALITY (In-Person)
  • Consolidate Growth Ideas​
  • Prioritize Initiatives via Voting​
  • Generate 3-year growth plan​

3

Brand Consolidation​
Growth Consolidation​
Voting​
Growth Plan (Draft)​

2 WEEKS​

4

1 WEEK

OPPORTUNITIES (Virtual)​
  • Identify Initiative Sponsors​
  • Review / understand plan​
  • Begin Operationalizing Plan​

4

Growth Plan (Final)​
ID Sponsors​
Growth Plan Review​
Activation Kick-off(4W)​

1 WEEK

5

4 WEEKs

WAYPOINTS (Optional)​
  • Finalize Operating Plan​
  • Develop Financial Model​
  • Create One-page Canvas​

5

4 WEEKs

Operating Plans​
Financial Models​
One-page Canvas​

4 WEEKS​

GO GROW Process

Step 1:

Prioritization

Objective :

Identify and prioritize product features and improvements based on strategic goals and customer needs.

Activities:

1. Feature Backlog

  • Create and maintain a feature backlog with input from stakeholders, customers, and market analysis.
  • Use prioritization frameworks such as MoSCoW (Must-have, Should-have, Could-have, Won’t-have) or the Kano Model to prioritize features based on value and feasibility.

2. Roadmap Development:

  • Develop a product roadmap that outlines the timeline and sequence of feature development and releases.
  • Communicate the roadmap to all stakeholders to ensure alignment and transparency.

3. Regular Review:

  • Conduct regular review sessions to reassess and adjust priorities based on changing market conditions, customer feedback, and business goals.

Step 2:

Research

Objective :

Conduct thorough market and user research to inform product decisions.

Activities:

1. Market Analysis:

  • Perform a detailed market analysis to understand industry trends, competitor offerings, and market opportunities.​
  • Use tools like SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to assess market position.

2. User Research:

  • Conduct user research through surveys, interviews, focus groups, and usability testing to gather insights into customer needs and pain points.​
  • Create user personas to represent key segments of your target audience and guide product decisions.

3. Competitive Analysis:

  • Analyze competitor products to identify strengths, weaknesses, and potential gaps in the market.​
  • Use competitive analysis tools to benchmark against industry standards.​

Step 3:

Optimization

Objective :

Continuously optimize product performance and user satisfaction.​

Activities:

1. Performance Monitoring

  • Use analytics tools to monitor key performance metrics such as user engagement, retention rates, and feature usage.​
  • Set up dashboards to track and visualize performance data.

2. User Feedback

  • Implement feedback mechanisms such as in-app surveys, feedback forms, and customer support channels to gather ongoing user input.​
  • Regularly review and act on user feedback to improve the product.

3. Iterative Improvements

  • Adopt an agile approach to product development, making iterative improvements based on data and feedback.​
  • Use A/B testing and other experimentation methods to test changes and measure impact.

Step 4:

Development

Objective :

Implement efficient and effective product development processes.

Activities:

1. Agile Methodology

  • Adopt agile development methodologies such as Scrum or Kanban to manage the development process.​
  • Use sprints, daily stand-ups, and retrospectives to maintain focus and continuously improve.

2. Cross-Functional Teams:

  • Assemble cross-functional teams that include product managers, developers, designers, and QA specialists to collaborate on product development.​
  • Ensure clear communication and coordination across all team members.

3. Development Tools:

  • Use development tools and platforms such as Jira, Trello, or Asana to manage tasks, track progress, and facilitate collaboration.
  • Implement version control systems and CI/CD pipelines to streamline development and deployment processes.​

Step 5:

User Experience

Objective :

Design intuitive and engaging user experiences.​

Activities:

1. UX Design

  • Conduct UX research to understand user behavior and preferences.​
  • Create wireframes, prototypes, and high-fidelity designs to visualize and test user interfaces.

2. Usability Testing

  • Conduct usability testing with real users to identify pain points and areas for improvement.​
  • Iterate on designs based on testing feedback to enhance usability and satisfaction.

3. Accessibility

  • Ensure the product is accessible to all users by following accessibility standards and guidelines.​
  • Conduct accessibility testing to identify and address potential barriers.

Step 6:

Collaboration

Objective :

Foster collaboration across teams and stakeholders.​

Activities:

1. Stakeholder Engagement

  • Regularly engage with stakeholders through meetings, updates, and demos to gather input and ensure alignment.​
  • Use stakeholder mapping to identify key stakeholders and their interests.

2. Cross-Functional Collaboration

  • Promote collaboration between product, design, development, marketing, and customer support teams.​
  • Use collaboration tools and platforms to facilitate communication and teamwork.

3. Feedback Loops

  • Establish feedback loops between teams to share insights, challenges, and successes.​
  • Use retrospectives and post-mortems to reflect on projects and identify areas for improvement.

Step 6:

Testing

Objective :

Implement rigorous testing and feedback loops to ensure product quality.​​

Activities:

1. Quality Assurance

  • Implement a comprehensive QA process that includes automated testing, manual testing, and regression testing.​
  • Use testing frameworks and tools to streamline and automate testing efforts.

2. Beta Testing

  • Conduct beta testing with a subset of users to gather early feedback and identify issues before a full release.​
  • Use beta feedback to make final adjustments and improvements.

3. Continuous Improvement

  • Regularly review testing results and feedback to identify patterns and areas for improvement.​
  • Use continuous integration and continuous deployment (CI/CD) practices to quickly address issues and deploy updates.