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GO GROW Strategic Planning

GO GROW: A Practical Strategic Planning Approach​

GO GROW is a strategic approach designed to unlock the full potential of your organization by setting clear goals, assessing the current state, identifying options, and developing actionable plans. This methodology ensures practical, adaptable planning that supports organizational needs and aligns strategy with outcomes.​

GO GROW Core Process

A disciplined process with proprietary techniques to create repeatable successful outcomes of growth  ​

1

4 WEEKS​

DISCOVERY (Virtual)​
  • Gather baseline information​
  • Expert Insights from Surveys​
  • Define Long-Term Goals

1

Brand Survey​
Gear Survey​
Gifts Survey​
Qualitative Interviews​

4 WEEKS​

2

1 WEEK

GOALS (Optional)​
  • Share learnings with Leaders​
  • Confirm / vet SWOT​
  • Facilitated Growth Exercises​

2

Brand Insights​
Growth Insights​
SWOT IQ​
Growth Matrix​

1 WEEKS

3

2 WEEKs

REALITY (In-Person)
  • Consolidate Growth Ideas​
  • Prioritize Initiatives via Voting​
  • Generate 3-year growth plan​

3

Brand Consolidation​
Growth Consolidation​
Voting​
Growth Plan (Draft)​

2 WEEKS​

4

1 WEEK

OPPORTUNITIES (Virtual)​
  • Identify Initiative Sponsors​
  • Review / understand plan​
  • Begin Operationalizing Plan​

4

Growth Plan (Final)​
ID Sponsors​
Growth Plan Review​
Activation Kick-off(4W)​

1 WEEK

5

4 WEEKs

WAYPOINTS (Optional)​
  • Finalize Operating Plan​
  • Develop Financial Model​
  • Create One-page Canvas​

5

4 WEEKs

Operating Plans​
Financial Models​
One-page Canvas​

4 WEEKS​

GO GROW Process

Step 1:

Goals

Objective :

Define clear, actionable goals that align with your purpose, vision, mission, values, financials, target, and unique selling proposition (USP).

Activities:

1. Purpose, Vision, Mission, Values, Financials, Target, USP

  • Purpose: Define the fundamental reason for your organization’s existence.​
  • Vision: Outline your long-term aspirations and what you aim to achieve in the future.​
  • Mission: Clarify your organization’s core purpose and the primary means through which it seeks to achieve its vision.​
  • Values: Identify the core principles and beliefs that guide your organization’s actions and decisions.​
  • Financials: Establish financial goals and targets that support your strategic objectives.​
  • Target: Define your primary target market and customer segments.​
  • USP (Unique Selling Proposition): Determine what sets your product or service apart from competitors.​

2. Goal-Setting Techniques

  • Apply the SMART criteria (Specific, Measurable, Achievable, Relevant, Time-bound) to ensure your goals are well-defined and attainable.​
  • Conduct workshops and brainstorming sessions to involve stakeholders in the goal-setting process.

3. Alignment

  • Ensure that all goals align with the broader organizational vision, mission, and values.​
  • Communicate goals clearly to all members of the organization to ensure understanding and buy-in.​

Step 2:

Reality

Objective :

Assess your current state through internal and external analysis, incorporating market research and competitive analysis to inform strategic planning.​

Activities:

1. Internal Analysis

  • Conduct a Resource-Based View (RBV) analysis to evaluate your organization’s resources, processes, and competencies.​
  • Review financial resources, human capital, technological assets, and other internal factors.​

2. External Analysis

  • Conduct a Political, Economic, Social, Technological, Environmental, Legal analysis to examine external factors affecting your organization.​
  • Conduct market research to gather data on market trends, customer preferences, and competitive dynamics.​
  • Perform a competitive analysis to understand the strengths, weaknesses, opportunities, and threats posed by competitors and use frameworks to evaluate your position relative to competitors.​

3. SWOT Analysis

  • Identify strengths, weaknesses, opportunities, and threats based on internal and external analyses.​
  • Use SWOT findings to inform strategic planning and goal setting.​

Step 3:

Options

Objective :

Generate and evaluate growth ideas through structured brainstorming exercises and ensure alignment with strategic goals.​

Activities:

1. Review with Leadership Team

  • Review the baseline of research with the leadership team to ensure a strong understanding of the organization’s reality.​
  • Facilitate discussions to align on key insights and implications.​

2. Generate Growth Ideas

  • Conduct SWOT IQ brainstorming exercises to generate ideas based on strengths, weaknesses, opportunities, and threats.​
  • Use the Growth Matrix framework to brainstorm and prioritize growth opportunities.​

3. Evaluate Ideas

  • Strategic Fit: Assess how well each idea aligns with the organization’s vision, mission, and strategic goals.​
  • Potential for Growth: Evaluate the potential impact on growth, including market size, revenue potential, and scalability.​
  • Resource Requirements: Analyze the resources needed for implementation, including financial, human, and technological resources.​
  • Alignment with Organizational Goals: Ensure that the selected ideas support and enhance the overall strategic objectives of the organization.​

Step 4:

Waypoints

Objective :

Develop strategic waypoints to guide progress and ensure alignment with overall goals.​

Activities:

1. Action Plan Development

  • Identify key actions required to achieve each strategic goal, including resources and capabilities needed.​
  • Establish realistic timelines for each action and assign responsibilities based on team members’ skills and experience.​

2. Prioritization

  • Prioritize actions and milestones based on strategic importance, impact on goals, and resource availability.​
  • Use prioritization techniques like the Eisenhower Matrix and Pareto Analysis.​

3. Monitoring and Adjustment

  • Set up performance indicators and feedback mechanisms to monitor progress against waypoints.​
  • Regularly review and adjust waypoints in response to performance data and changes in the external environment.​