GO Dives Deep into Sports Hydration for NUUN
Opportunity
In order to take their successful company to the next level, NUUN and Imperial Capital wanted to showcase to potential new investors the significant growth potential NUUN and its line of compelling products could yield with additional support from the investment community.
Approach
GO designed and implemented a highly detailed quantitative exploration targeting “Active Americans”, designed to estimate the total addressable market (TAM) of the category and NUUN’s line of specialty products, as well as identify the existing and unmet needs of this extremely dynamic market.
Results
“NUUN engaged GO to answer a specific, important question for our business. They answered that question definitively and comprehensively – and in addition delivered a range of actionable insights that we are already using to refine our targeting strategy and marketing plan. A huge success from start to finish!” said NUUN.