CASE STUDY:

Revision

STRATEGY:

Protecting Those that Protect Us​

Opportunity:

Revision Military is a leader in head, eye, and body protection for those brave people around the world that protect us. Through their advanced R&D capabilities they developed products that can also keep civilians safe. They asked GO to help identify new markets their products could be successful in.

Approach

GO brought an integrated team to help answer these questions. Our research team sized and identified potential markets, our marketing and design team helped refine the brand positioning and messaging – strengthening with the core business and insuring relevance in future segments. Then we worked with Revision’s world-class financial team to build out schedules and models to ensure an appropriate ROIC.

Results

Classified – but you’ll be seeing a lot more of this cutting-edge brand in the future.