Opportunity:
Using their patented BallPark Pouch™ , SAXX became an innovator in Men’s underwear that is designed differently to move with you and deliver revolutionary comfort every step of the way. After incredible growth, they asked GO to help identify new markets their brand and technology could be successful in.
Approach
Our research team closely collaborated with the SAXX product and marketing teams to develop extensive virtual concept tests for new market opportunities for both international customers and prospects. GO’s research team identified target Demographics/Psychographics/Behavioristics, collected Key Brand Tracking Metrics, Intended Trial, Usage Consideration, Explored Product Attribute Importance, Price Sensitivity Analysis, Purchase interest, TAM estimate of target population base, Product appeal, Specific likes / dislike, Perceived Innovation, Value proposition, Believability, Need fulfillment / relevance, and Recommendation.
Results
Identification, prioritization and confirmation of new product categories, international consumer targets (both customers and prospects) and key insights for innovation and product benefits. The results helped the SAXX team prioritize product launches coming to the market soon.