Andrew has been at GO for 10-years and leads the Customer Insights Practice. He rapidly generates insights that unlock market opportunities that achieve a competitive advantage, superior financial performance and an outstanding consumer experience.​
​
Prior to joining GO, Andrew spent 8 years of his professional career serving as the Head of Market Intelligence and Strategic Planning for two of Golf’s largest equipment manufacturers, TaylorMade-adidas Golf and Callaway Golf. Prior to that, Andrew spent 8 years in the advertising industry at McCann, one of the world’s largest advertising agencies and served as head of Planning and Research for accounts such as: Hitachi Corporation, Omni Hotels, Union Bank, Bumble Bee Seafood’s, M&M Mars Inc., The San Diego Zoological Society, and WD-40 Company.​
​
Andrew’s core strengths draw from his undergraduate and graduate academic training (experimental-behavioral psychology and business intelligence) centering on the exploration of the consumer mind-set as a function of the market they represent.​