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Craig Barez

Craig Barez

KEY SKILLS
  • Art Direction​, Brand Development​, Corporate Identity​, Creative Leadership​, Creative Strategy​, Experience Design​, Industrial Design​, Product Design​, Typography​

As a seasoned Creative Director, Craig Barez brings over 30 years of proven leadership, experience and creative inspiration to every project.​​

After graduating with Honors from the Art Center College of Design in Pasadena, Craig joined Nike and quickly rose to leadership positions as Design Director for Corporate Image Design, Equipment Design and Nike Golf. Craig helped fuel a 10x growth across these businesses through a design-centric approach.​​

Following his time at NIKE, he was the Global Creative Director for TaylorMade-adidas Golf Company for 9 years. During this tenure, he oversaw product strategy and design, brand image of the company, brand look and feel, design culture and was the design mentor for a department of 14 designers and producers. He led the transformation of the company to a design-led approach that enabled a 5x growth from $300M to $1.5B during his tenure.​​

Over the past 3 decades, Craig’s deep design knowledge and creative intuition have helped transformed companies into world-class brands. He brings design thinking to every aspect of a company’s business approach and infuses a deep respect for design, cultural diversity and a team-based approach. His personal passions are his family (married and has two boys) and sports.